Affiliate Tracking 

As an affiliate, when you start running a campaign, you need to correctly track and monitor your traffic to analyze which traffic is converting and which is not. This process requires a tracking tool, which is also called a tracker. This tool allows the affiliates to connect our platform (FireTrack) with theirs in order to monitor the conversions. 

That said, a postback is a method of tracking through which exchange information between two servers when a conversion event happens, from the server of the advertiser or affiliate network to the affiliate’s server. 

Find in the following link the difference between Pixel and Postback URL:

https://support.toroadvertising.com/scp/faq.php?id=55

Postback Integration

Nowadays, our platform allows 3 options for setting up a Pixel (image) / Postback URL. 

In the case of the Postback URLs, for now, there is only the Postback GET (most common) option available.

Most important token

Aff_sub → We use it to identify the clickID or subid

Aff_sub2 → We use it to identify sub-sources

Transaction_id → Transaction ID generated by FireTrack

Payout → Payout of the conversion in the currency configured in the offer (separated by dots)

In addition we have 3 more aff_sub: aff_sub1, aff_sub4 and aff_sub5

Aff_sub3 → It's only used for custom params.

Procedure to set up a Postback to the platform

1. Admin Dashboard -> Profile

2. Click on Third-Party Tracking

Tokens description

{application_id}: ID of the converted application

{affiliate_id}: ID of the converted affiliate

{advertiser_id}: ID of the converted advertiser

{offer_id}: ID of the converted offer

{offer_name}: Converted offer name

{payout}: Payout of the conversion in the currency configured in the offer (separated by dots

{payout_currency_usd}: Payout of the conversion in USD $ (separated by dots)

{payout_currency_eur}: Payout of the conversion in EUR € (separated by dots)

{revenue}: Revenue from the conversion in the currency configured in the offer (separated by dots

{revenue_currency_usd}: Revenue from the conversion in USD $ (separated by dots)

{revenue_currency_eur}: Revenue from the conversion in EUR € (separated by dots)

{currency}: Currency of the offer

{count}: Counter of times you have converted the same transaction ID

{source}: Value specified in the &source= variable

{date}: Date of click in format YYYYY-MM-DD

{time}: Time of the click in the format hh:mm:ss

{date_time}: Date + Time of the click in YYYYY-MM-DD format hh:mm:ss

{conversion_date}: Date of the conversion in format YYYYY-MM-DD

{conversion_time}: Conversion time in format hh:mm:ss

{conversion_date_time}: Date + Time of conversion in YYYYY-MM-DD format hh:mm:ss

{ip}: User IP

{country}: Country

{device_os}: Operating System of the device that made the click

{device_client}: Client of the device that generated the click

{device_type}: Type of the device that generated the click

{device_brand}: Brand of the device that generated the click

{user_agent}: User agent of the User

{transaction_id}: Transaction ID generated by FireTrack

{affiliate_aff_sub}: Added value in the &aff_sub= parameter

{affiliate_aff_sub1}: Value added in the &aff_sub1= parameter

{affiliate_aff_sub2}: Value added in parameter &aff_sub2=

affiliate_aff_sub2=: Value added in parameter &aff_sub2=

{affiliate_aff_sub3}: Value added in parameter &aff_sub3=

{affiliate_aff_sub3=: Value added in parameter &aff_sub3=

{affiliate_aff_sub4}: Value added in parameter &aff_sub4=

{affiliate_aff_sub4=: Value added in parameter &aff_sub4=

{affiliate_aff_sub5}: Value added in the parameter &aff_sub5=

{affiliate_aff_sub5}: Value added in the parameter &aff_sub5=